Our Story

The story behind SHYFT Creations began when I was a teenager — the time I stumbled across Hip Hop through Microsoft Encarta.

If you're too young to know what that is, it's a digital encyclopaedia where I discovered one of the "fathers of Hip Hop", Grandmaster Flash.

I was already writing poems since Primary School, so I instantly fell in love with Hip Hop — seeing it as poetry with rhythm. Flow-etry.

But the problem was, I didn't like a lot of rappers because of their negative messages — often demeaning women, which irked me the most.

Then I discovered the Muslim Hip Hop movement.

I loved the fusion of uplifting, conscious content with the modern-day culture I'd grown up in — reflected both in the music and in the Muslim streetwear worn by many of these artists.

SHYFT Creations is the synthesis between the essence of the East with street culture from the West. We exist for Muslims who embrace their culture, dress with intention, and wear their Deen without apology.

Every design we create carries a message to inspire a SHYFT within.

We call ourselves SHYFT because the only time there can be a "shift" in your life, mindset and circumstances is by fuelling your Y that drives your spirit.

Wear it proud.

— Raihanaty A. Jalil, Poet & Founder